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As part of its long-term strategy, Sony briefly showed a concept for a high-tech PlayStation controller in a new promotional video. To detail its Creative Entertainment Vision strategy designed to show what its products could look like a decade from now, the video showed off a controller with a radical redesign compared to the current DualSense model.
“Ten years from now, we will be living in a more multi-layered world where physical and virtual realities overlap without boundaries,” Sony said in the video synopsis. “If Sony, as a creative entertainment company, would be filling the world with new Kando–a Japanese word meaning ’emotional involvement’ or ‘deep impression’– in that future, what kind of experiential value would we be offering to make that happen? To explore this question, we conducted a prototyping exercise under the concept of Creative Entertainment Vision.”
