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Image: Blizzard Entertainment
World of Warcraft’s Love is in the Air event is a celebration of love, and what better way to honor that than showering yourself with gifts? To get your hands on Valentine’s-themed toys, cosmetics, pets, and mounts, you’ll need to collect Love Tokens.
Blizzard revamped Love is in the Air this year, replacing the usual method of exchanging Friendship Bracelets and spraying perfume to earn Love Tokens. Instead, there are a bunch of new ways to earn Love Tokens through the Gala of Gifts. Here’s every way to earn Love Tokens in WoW and spoil yourself with lovely loot.
How to earn Love Tokens in WoW: Love is in the Air
As of 2024, World of Warcraft players can earn Love Tokens during Love is in the Air from the following sources:
- Introductory quest — 10x Love Tokens (one-time only)
- Daily Quests — 20x Love Tokens per day
- Crown Chemical Co. questline + introductory quest — 130x Love Tokens (one-time only)
- The Crown Chemical Co. dungeon — 5–11x Love Tokens per day
- Donating to the Artisan’s Consortium — 10x Love Tokens per day
Friendship Bracelets, which could be used as an unlimited source of Love Tokens, have unfortunately been removed. Spend wisely!
Take a Look Around – Gala of Gifts location
The first thing you should do during Love is in the Air is pick up the quest Take a Look Around from Valdrakken, Orgrimmar, or Stormwind. This introduces you to the Gala of Gifts, which serves as the event hub and is located outside Orgrimmar and Stormwind. It also unlocks Daily Quests, which is your primary source of Love Tokens throughout the event.
Daily Quests
You can pick up two Daily Quests from the Gala of Gifts every day. One quest revolves around a random love-themed task, while the other requires you to take a trip through the Scenic Getaway Portal to romantic locations across Azeroth. Each quest rewards 10 Love Tokens.
These quests are far more fun and involved than the dailies of yesteryear. My favorite is “The Gift of Relief,” which had me yelling around Orgrimmar, screaming into pillows, and kicking trash around while NPCs questioned my sanity.
Crown Chemical Co. questline
The Crown Chemical Co. Questline is a series of short quests that set the scene for the dungeon of the same name. Start the questline by speaking to Detective Snap Snagglebolt in Orgrimmar or Strowmind and picking up the I Smell Trouble quest. Completing all four of these quests rewards you with a total of 130 Love Tokens, so don’t miss out!
Crown Chemical Co. Dungeons
Completing The Crown Chemical Co. dungeon once per day will earn you a Heart-Shaped Box, which contains 5–11 Love Tokens. You also have the chance to obtain the coveted X-45 Heartbreaker mount, previously known as the Big Pink Love Rocket — no need to explain that change.
To queue for The Crown Chemical Co., select it in the Dungeon Finder (eye icon) or by talking to Detective Snap Snagglebolt. Snap’s questline requires you to complete this dungeon, so complete the Crown Chemical Co. questline before your first run of the event.
Donate to the Artisan’s Consortium
If you’ve got cash to splash, you can donate a whopping 10,000 gold to the Artisan’s Consortium in exchange for a measly 10 Love Tokens. It’s not a brilliant return on investment, but the option is there if you’re the type of World of Warcraft player with gold to burn. There’s also an exclusive achievement for particularly big spenders.
All Love Token Rewards in World of Warcraft
There are a ton of rewards to purchase during Love is in the Air from vendors around the Gala of Gifts. The most expensive event-exclusive items are the Heartseeker Mana Ray and Swift Lovebird mounts, and Love Boat and Exquisite Love Boat toys at 270 Love Tokens each.
| Item | Type | Price |
|---|---|---|
| Heartseeker Mana Ray (new) | Mount | 270 |
| Swift Lovebird | Mount | 270 |
| Heartseeker Moth (new) | Pet | 40 |
| Lovebird Hatchling | Pet | 40 |
| Truesilver Shafted Arrow | Pet | 40 |
| Romantic Picnic Basket | Toy | 10 |
| Eyes For You Only (new) | Toy | 40 |
| Date Simulation Modulator (new) | Toy | 100 |
| Peddlefeet’s Lovely Hearthstone | Toy (hearthstone) | 150 |
| Love Boat | Toy | 270 |
| Exquisite Love Boat | Toy | 270 |
| Sturdy Love Fool | Toy | 100 |
| Eternal Orange Rose | Cosmetic (head) | 20 |
| Eternal Blue Rose | Cosmetic (head) | 20 |
| Eternal Pink Rose | Cosmetic (head) | 20 |
| Eternal Black Rose | Cosmetic (head) | 20 |
| Eternal White Rose | Cosmetic (head) | 20 |
| Eternal Yellow Rose | Cosmetic (head) | 20 |
| Ancient Heirloom Scabbard | Heirloom upgrade | 200 |
| Awakened Heirloom Scabbard | Heirloom upgrade | 450 |
| Battle-Hardened Heirloom Scabbard | Heirloom upgrade | 450 |
| Eternal Heirloom Scabbard | Heirloom upgrade | 450 |
| Timeworn Heirloom Scabbard | Heirloom upgrade | 450 |
| Weathered Heirloom Scabbard | Heirloom upgrade | 450 |
| Rose of Dreams Fulfilled Rose of Independence Rosee of Joy Rose of Friendship Rose of Purity Rose of Romance Rose of Tragedy |
Consumable – raises all stats by 10% for 168 hours | 5 |
| Lovely Rose | Throws a Lovely Rose at the target | 5 |
| Single-Use Bouquet | Throws a flower bouquet at the target | 1 |
| Box of Chocolates | Contains chocolate (needed for achievement) | 10 |
| Lovely Fireworks | Fireworks (needed for achievement) | 5 |
| Love Fool | Portable target dummy (needed for achievement) | 10 |
| Chocolate Bon-Bomb | One-time use bomb | 1 |
| Pink Brightbursts | Firework | 5 |
| Manufactured Love Prism | Shoots a pink beam at the target (needed for achievement) | 40 |
| Bag of Heart Candies | Contains consumable candies (needed for achievement) | 2 |
| Lovely Dress Box | Contains a random cosmetic dress | 20 |
| Dinner Suit Box | Contains a random cosmetic suit | 20 |
| Silver Shafted Arrow | Shoot an arrow at a player to summon Kwee W. Peddlefeet (needed for achievement) | 5 |
Love Tokens can’t be mailed between characters on the same World of Warcraft account. That being said, most Love is in The Air rewards are shared between all characters, making alts handy to earn as many rewards as possible.
Every alt you have also means extra chances at the brand-new dragon armor and X-45 Heartbreaker. Unless you’re as luckless as me, who has yet to ride on a pink rocket in over a decade. Wait, no…
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