Apex Legends New Rival Deadlock Is A Big Problem For EA Now that Deadlock is finally out in the open, it has gained a lot of hype and a large player count on the back of it. Yet it’s reached such milestones without even having a traditional marketing campaign. Beyond the most barebones Steam page, Valve still hasn’t really pushed it in any way. As players with access check out the game, it’s unsurprising that many will find themselves hooked to it or – for some that are truly dedicated – abandoning their games to go grind Valve’s hero shooter MOBA.
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